Pay Per Click (PPC) advertising is becoming increasingly more popular and if you’re not already into it (absurd I know!) then you should be. PPC is a form of online advertising common to search engines and social media sites. It’s a simple process (simple-ish anyway) of deciphering certain keywords to target your ads to relevant audiences. So, when a user has been searching for something in particular such as porn or sex toys, your ads will start popping up. PPC is very common and especially within the adult industry where competition is so high. It is even estimated that 30% of all business comes through PPC ads meaning this form of advertising makes up a large majority of all traffic that is driven to a site. I guess the beauty of this type of advertising is that it is extremely targeted meaning your chances of increasing ROI are also extremely high.
Another wonderful thing about this form of online advertising is that advertisers only pay when someone clicks on the ad and traffic is driven to the site. This means that the likelihood of reaching the audience you want and converting those clicks into profit are high. Along with SEO, PPC is the most common form of online advertising meaning if you haven’t already jumped on the bandwagon, now is the time. Especially for those in the adult industry, PPC is an effective way of driving targeted and relevant traffic to your site. For those with adult websites it can be difficult to find the right places to advertise, there are often restrictions put on such sites so using adult PPC services is the most successful way of increasing traffic and in turn sales.
For those who might need a little push in the right direction, CreamyAds have created a beginners guide to PPC. Over the course of the next few weeks we will guide you along the three most important processes for getting started with your PPC campaign. This week we will cover the first step, PPC ad planning.
Planning Your PPC Ad Campaign
1. Research and Reporting
Before you begin, check out your site analytics and see where you starting point should be. Without knowing the ins and outs of your current website traffic you can’t take that first step. If you have the skills yourself then you can collect data on age, geolocation and sales for at least one month or if not you can outsource. However, before you begin it is essential to collect in depth data for extreme targeting with your campaign.
2. Create A Landing Page
Where are you going to send people to? You can’t spend time targeting an ad and driving traffic if you don’t send them to the right place on your site. Your landing page must relate to your ad and of course your site in general. Make sure you fill it with high quality content that specific information related to your target audience. Don’t forget, landing pages are not product pages, they must encourage call to action and essentially require the viewer to fill in their details and email address. Your aim here is to increase your conversion rates.
3. Web Traffic Tracking
You can do this yourself, through Google analytics, your website programmer or even with CreamyAds. It doesn’t matter how it gets done, as long as it does. You must set up a campaign for your existing accounts and create a campaign for each and every one of your PPC ads.
You will need to set a daily maximum and length. It is important for you to know what you can afford and what will be most profitable for your business. So check out how much you want to spend each day and for how long. Make sure you do your keyword research, check out all the search engines and see what keywords you need to be targeting to make your efforts worthwhile and profitable. When you see your top competitors coming up when you type in keywords then you know you’re on the right track. If your not ranking along with them however, do not despair. By using these targeted and relevant keywords in your ad campaigns you will soon be ranking along with them.
There’s your introduction to starting your own PPC campaign. Next time we will look at creating your ad. If you would like more info or some help with your PPC campaigns or even to get the next blog earlier than everyone else then please join our mailing list or contact us via live chat.