This week we will cover the final part of creating a successful PPC ad campaign. So far we have covered what we need to do before we begin, how we start the whole process and this week we will go over what happens next.

Last week we went over how important it is for us to be creating PPC ad campaigns. We went over the basics and getting started with PPC. By now you should have done your research and homework and be getting ready to start creating your actual ads. As we mentioned last week, these things can’t be rushed. They need time and planning, so knowing where we want to be and where we are now will establish how we are going to get there.

Pay Per Click (PPC) advertising is becoming increasingly more popular and if you’re not already into it (absurd I know!) then you should be. PPC is a form of online advertising common to search engines and social media sites. It’s a simple process (simple-ish anyway) of deciphering certain keywords to target your ads to relevant audiences.